Celia Wade-Brown was the 34th Mayor of Wellington.
In 2014, Wellington NZ launched the Vampire's Guide to Vellington ad campaign to promote both the city and the film What We Do in the Shadows. As part of the campaign, the 'W' of the 'Wellington Blown Away' sign was temporarily changed to a blood-red 'V'. Wade-Brown appeared at the event in vampire form and met fellow Wellington vampires Viago and Vladislav.